January 4, 9:30am - 12:30pm

A History of Braving New Frontiers

Larry Peters
www.petersphotography.com

Some would say that Larry Peters is the father of modern senior photography. You can see his influence in posing, lighting, backgrounds, sales and marketing all over the country. Because he has been consistently on the leading edge of senior photography for the past 23 years, Peters has been through several huge changes in senior photography. With the experience of navigating into new territory while continuing to have a current senior business, Larry can help give you direction and inspiration in your senior photography during a time of uncertainty and change in the economic and social dynamics of our world.

Learn from the man that wrote the book on High School Senior Photography. What’s great for you are that the practices that Peters teaches and uses WORK. The system works in a small town or a large town. You will learn: how to find seniors, market to them and to increase your order sizes, more than you could ever imagine. Have a ball in a photo instructional shoot that will leave you wanting to go home and put into practice all the new ideas that you have

Larry Peters brought Senior Photography to what it is today with contemporary photography and now with the advent of digital, new digital ideas that not only look different, but have many sales advantages and markets. He also implemented never before used direct mail, the 12 hour sale and new sales techniques and packages. He holds a Master of Photography degree, Photographic Craftsman and Master of Electronic Imaging.
Larry Peters is a self taught full time photographer. He began his working career as a high school business teacher after having graduated from London High School, Bliss College and Xavier University. Larry holds a Bachelor of Commerce degree plus a Masters Degree in Secondary Education.
After teaching school and spending 6 years in a family run business, he and his wife Karen launched Main Street Photogaphy out of their home. This business grew overnight and went from photographing 200 high school seniors on a part time basis to photographing 750 seniors the very next year. After two week long courses at Winona, he decided that his photography was going to look different from other area photographers and began developing props, sets and launched new marketing ideas. These same principles have been used over the last 23 years. The business has grown to 3 studios in Central Ohio with 24 employees and gross sales of over 2 million per year.

return to speakers